Says Former Chartbeat CEO Tony Haile | Mr. Haile joined the latest episode of the WSJ Media Mix podcast
From the Wall Street Journal: By Jack Marshall
Nov. 16, 2016 4:21 p.m. ET
For publishers and media companies, measuring audiences online was supposed to be easy compared with “legacy” media such as print and TV.
But as online publishers grapple with a growing array of digital platforms and channels, it turns out tracking audiences size and engagement across them all isn’t that simple.
“It’s still a bit of a mess really,” said Tony Haile, the former CEO of online analytics company Chartbeat, during this week’s WSJ Media Mix podcast.
“The most interesting thing to me is whether platforms are going to have to be brought into line with each other,” he said. “Up until now platforms have been able to just say these are the numbers, and everybody has trusted them.”