“Online Measurement Is a Mess…”

Says Former Chartbeat CEO Tony Haile | Mr. Haile joined the latest episode of the WSJ Media Mix podcast

From the Wall Street Journal: By Jack Marshall
Nov. 16, 2016 4:21 p.m. ET

For publishers and media companies, measuring audiences online was supposed to be easy compared with “legacy” media such as print and TV.

But as online publishers grapple with a growing array of digital platforms and channels, it turns out tracking audiences size and engagement across them all isn’t that simple.

“It’s still a bit of a mess really,” said Tony Haile, the former CEO of online analytics company Chartbeat, during this week’s WSJ Media Mix podcast.

“The most interesting thing to me is whether platforms are going to have to be brought into line with each other,” he said. “Up until now platforms have been able to just say these are the numbers, and everybody has trusted them.”

Read the full story at: http://www.wsj.com/articles/online-measurement-is-a-mess-says-former-chartbeat-ceo-tony-haile-1479331309.

Ed Note: Echos from 2010 in our article: http://media.measurementmedianetwork.com/2010/09/24/media-measurement-has-never-been-an-exact-science/.

EPA Podcast List & Links

Washington DC, USA — The USA’s Environmental Protection Agency (EPA) provides podcasts and audio files (and transcripts) of useful or engaging information as a way to help the public understand and share information. On the special EPA webpage for podcasts there are also additional links to related RSS newsfeeds but they are not shown here.

(Some of those feeds may be also found on our associated website lehos techHeadlines a dynamic RSS aggregation of news relating to worldwide measurement technologies, practices and devices from selected Web resources.)

Some of the podcasts listed below, from the EPA webpage, are part of an ongoing series; others were issued on a one-time basis but still contain valuable information. Continue reading

Lab Out Loud®

Biweekly podcast from National Science Teachers Association (USA) on science teaching, science news, and more…

Arlington VA, USA — Science teachers Brian Bartel and Dale Basler discuss science news and science education with leading scientists, researchers, science writers, and other important figures in the field.

It’s all provided free of charge on Lab Out Loud®, a ongoing series of podcasts and blog.

A selection of links and notes accompanies each episode, enabling the listener to dig deeper into the topics discussed.

Check out Brian and Dale’s reporting, too, from the upcoming NSTA National Conference on Science Education in Philadephia (March 18-21, 2010) on the NSTA Conference Blog.
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