Lack of measurement standards holding back digital ads

This is news, we think(?) – perhaps the access to details is

Screen Shot KANTAR_logoOnline — An article with the above title by Jane Bainbridge was recently posted on ResearchLive.

It begins:

UK – The advertising industry must find a way of measuring performance accurately and consistently to avoid clients pulling their spend according to Kantar Media research.

In an international study into consumer and industry attitudes toward advertising, Kantar Media found that without consistent metrics across traditional and digital channels, brands risk losing their legitimacy.

The article references the Kantar website “Dimension” ( study for many details and, by providing your details, they offer to let you download the full report of their survey.

And the beat goes on…..Who believes who?

Worldflow Monitoring Service

News, Reports & Data for Instrumentation Marketeers

worldflowworldOnline — The Worldflow Monitoring Service is a package of resources designed to serve the information needs of flowmeter and instrumentation manufacturers, distributors, and end-users.

Each component offers timely data, meaningful news, and insightful commentary on the markets it covers.

Each complements and updates the studies that Flow Research regularly conducts in the same markets, and keeps readers informed of events and trends in their industry.

Worldflow was initiated in 2002 and has several components, including: Continue reading