Lack of measurement standards holding back digital ads

This is news, we think(?) – perhaps the access to details is

Screen Shot KANTAR_logoOnline — An article with the above title by Jane Bainbridge was recently posted on ResearchLive.

It begins:

UK – The advertising industry must find a way of measuring performance accurately and consistently to avoid clients pulling their spend according to Kantar Media research.

In an international study into consumer and industry attitudes toward advertising, Kantar Media found that without consistent metrics across traditional and digital channels, brands risk losing their legitimacy.

The article references the Kantar website “Dimension” (http://www.kantarmedia.com/dimension/en) study for many details and, by providing your details, they offer to let you download the full report of their survey.

And the beat goes on…..Who believes who?

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