Lack of measurement standards holding back digital ads

This is news, we think(?) – perhaps the access to details is

Screen Shot KANTAR_logoOnline — An article with the above title by Jane Bainbridge was recently posted on ResearchLive.

It begins:

UK – The advertising industry must find a way of measuring performance accurately and consistently to avoid clients pulling their spend according to Kantar Media research.

In an international study into consumer and industry attitudes toward advertising, Kantar Media found that without consistent metrics across traditional and digital channels, brands risk losing their legitimacy.

The article references the Kantar website “Dimension” (http://www.kantarmedia.com/dimension/en) study for many details and, by providing your details, they offer to let you download the full report of their survey.

And the beat goes on…..Who believes who?

IU & international partners light 100G transatlantic link

Use Aqua Comms’ AEConnect subsea cable

http://www.geant.org/BLOOMINGTON, IN, USA —Research flowing between the United States, Europe and Africa got a significant boost early this year when Indiana University and its partners flipped the switch on a new 100 Gigabits per second (Gbps) transatlantic link.

The new network runs over the America-Europe Connect (AEConnect) subsea cable system provided by vendor Aqua Comms DAC in support of the Networks for European, American and African Research, or NEAAR, grant.

Dr. Jennifer Schopf, director of International Networks at IU, is the principal investigator on the NEAAR award, which provides services and bandwidth connecting researchers in the U.S. with their counterparts in Europe and Africa. Continue reading

“Online Measurement Is a Mess…”

Says Former Chartbeat CEO Tony Haile | Mr. Haile joined the latest episode of the WSJ Media Mix podcast

From the Wall Street Journal: By Jack Marshall
Nov. 16, 2016 4:21 p.m. ET

For publishers and media companies, measuring audiences online was supposed to be easy compared with “legacy” media such as print and TV.

But as online publishers grapple with a growing array of digital platforms and channels, it turns out tracking audiences size and engagement across them all isn’t that simple.

“It’s still a bit of a mess really,” said Tony Haile, the former CEO of online analytics company Chartbeat, during this week’s WSJ Media Mix podcast.

“The most interesting thing to me is whether platforms are going to have to be brought into line with each other,” he said. “Up until now platforms have been able to just say these are the numbers, and everybody has trusted them.”

Read the full story at: http://www.wsj.com/articles/online-measurement-is-a-mess-says-former-chartbeat-ceo-tony-haile-1479331309.

Ed Note: Echos from 2010 in our article: http://media.measurementmedianetwork.com/2010/09/24/media-measurement-has-never-been-an-exact-science/.

Understanding and Evaluating Measurement Uncertainty Course

LAST FEW PLACES REMAINING FOR MARCH COURSE

understanding-evaluating-measurement-uncertaintyTeddington, UK — NPL is pleased to announce that it isrunning its popular training course entitled ‘Understanding and Evaluating Measurement Uncertainty’ on the following dates: 20/21 March 2012 and 5 /6 September 2012

This is a 2-day, advanced level course aimed at practitioners concerned with more difficult measurement uncertainty analyses and issues.
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NIST Releases Gulf of Mexico Crude Oil Reference Material

From NIST Tech Beat: March 6, 2012

Gulf Oil: Collected directly from the Macondo well

Gulf Oil: Collected directly from the Macondo well during the Deepwater Horizon disaster and rigorously tested and measured by NIST and NOAA, NIST SRM 2779 will serve as a vital quality control for environmental impact analyses of the Gulf. | Credit: L. Sander/NIST | Click to view high resolution image

Gaithersburg MD, USA —  The National Institute of Standards and Technology (NIST) has released a new certified reference material to support the federal government’s Natural Resources Damage Assessment (NRDA) in the wake of the April 2010 Deepwater Horizon oil spill 40 miles off the Louisiana coast.

The new “Standard Reference Material, Gulf of Mexico Crude Oil” (SRM 2779), will be used as a quality control material for the ongoing environmental impact analyses for the NRDA effort.
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Perpetuum Joins ISA100 Wireless Compliance Institute

isa100wci_logoResearch Triangle Park, North Carolina, USA – The ISA100 Wireless Compliance Institute (ISA100 WCI) has announced that Perpetuum, a global leader in vibration energy harvesters, has joined ISA100 WCI as a supplier member.

“The benefits of wireless monitoring are rapidly becoming fully appreciated by users. The return on investment from the combination of improved monitoring of assets and processes with the low installation costs and flexibility of wireless, is causing a major rethink in how to improve plant reliability, safety and profitability,” said Roy Freeland, President, Perpetuum. Continue reading

Delete PIPA & SOPA!

An uproar from Web-Aware citizens and organizations over proposed federal legislation was led by the blacking out of the Wikipedia.org (English Version) on January 18, 2012.

Imagine a World Without Free Knowledge For over a decade, we have spent millions of hours building the largest encyclopedia in human history. Right now, the U.S. Congress is considering legislation that could fatally damage the free and open Internet. For 24 hours, to raise awareness, we are blacking out Wikipedia.

Learn more. Contact your representatives. Your ZIP code:”

On January 19, 2012 a more complete story on the issue was published on Wikipedia. It reads for the most part as follows:

(NOTES: [1] The article has been slightly reformatted  for easier online reading; all the words and web links to other sites and pages are from Wikipedia page: http://en.wikipedia.org/wiki/PROTECT_IP_Act, and  [2], we have omitted the “Pro” arguments from the page simply because we are strongly opposed to the proposed legislation)

The PROTECT IP Act (Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act of 2011 or PIPA), also known as Senate Bill 968 or S.968, is a proposed law with the stated goal of giving the US government and copyright holders additional tools to curb access to “rogue websites dedicated to infringing or counterfeit goods”, especially those registered outside the U.S.[1] The bill was introduced on May 12, 2011, by Senator Patrick Leahy (D-VT)[2] and 11 bipartisan co-sponsors. Continue reading

Green Glue Benefits for Environmentally Responsible Construction

Independent Study Confirmation

GG_logoGranville NY, USA – With buildings in the United States responsible for 39% of CO2 emissions and 40% of energy consumption per year , ‘green’ building is a growing trend in both existing buildings and new construction.

Saint-Gobain recently commissioned Sustainable Solutions Corporation to undertake an independent evaluation of its popular Green Glue Noiseproofing System to understand how Green Glue could contribute to earning points in U.S. Green Building Council’s (USGBC) Leadership in Energy and Environmental Design (LEED) certification system.

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ISA100 Wireless Standard Approved as American National Standard

isa_logoResearch Triangle Park NC, USA– The American National Standards Institute (ANSI) has announced the approval of ISA-100.11a-2011, “Wireless Systems for Industrial Automation: Process Control and Related Applications,” as an American National Standard. This approval confirms that the open consensus standards development procedures required by ANSI, which call for participation not only of suppliers but of all key interest categories, were followed in developing the standard.
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Standardization News Launches Online Presence

Website Offers Quick Access to Sector-Specific ASTM News

W. CONSHOHOCKEN PA, USA _-ASTM International has launched a revamped online version of its flagship magazine, Standardization News (SN).

The magazine’s new website offers more frequently updated ASTM news that is organized into new industry sector gateways.

These gateways serve as web portals to comprehensive news and information about ASTM standards development activities, meeting and training course dates, publications and more. Continue reading