Lack of measurement standards holding back digital ads
An article with the above title by Jane Bainbridge was recently posted on ResearchLive.
Continue reading →Category Archives: Standards
IU & international partners light 100G transatlantic link
Use Aqua Comms’ AEConnect subsea cable BLOOMINGTON, IN, USA —Research flowing between the United States, Europe and Africa got a significant boost early this year when Indiana University and its partners flipped the switch on a new 100 Gigabits per … Continue reading →
“Online Measurement Is a Mess…”
Says Former Chartbeat CEO Tony Haile | Mr. Haile joined the latest episode of the WSJ Media Mix podcast From the Wall Street Journal: By Jack Marshall Nov. 16, 2016 4:21 p.m. ET For publishers and media companies, measuring audiences … Continue reading →